Travess

Meta data as of 2026-05-30 18:47:57 UTC

CPR (7d)
$0.60
threshold <$0.50 good / >$0.80 bad
CTR (7d)
2.13%
threshold >1.5% good / <0.8% bad
Frequency (7d)
1.20
threshold <3.0 good / >4.0 bad
Today's Spend
$26.30
cap: $50.00
Month Spend
$1,043.92
cap: $1,500.00
Active Campaigns
2
of 26 total (7d)
Spend 7d (active)
$355.25
30d: $1,017.62
CPR (30d)
$0.51
blended across all active

Last 7 Days

Campaign / Ad Set Status Spend CPR CTR Frequency Reach Impressions Results
C - Honey Time - Engagement Test - May2026 ACTIVE $346.86 $0.60 2.12% 1.20 47,777 57,541 581
↳ Music People ACTIVE $265.47 $0.59 2.11% 1.16 38,419 44,380 453
↳ Broad ACTIVE $81.39 $0.64 2.14% 1.11 11,875 13,161 128
C - Pango's Down - May2026 PAUSED $66.43 $1.19 1.46% 1.37 4,630 6,350 56
↳ Music People ACTIVE $15.23 $1.38 1.62% 1.14 1,078 1,232 11
↳ Broad ACTIVE $51.20 $1.14 1.43% 1.31 3,907 5,118 45
C - Go Down Easy - May2026 ACTIVE $8.39 $0.70 2.74% 1.03 953 985 12
↳ Music People ACTIVE $6.56 $0.55 3.29% 1.03 706 730 12
↳ Broad ACTIVE $1.83 1.18% 1.04 246 255 0
C - Honey Time - Audience Test (Southworth Folk+… PAUSED
↳ Southworth Folk Streaming ACTIVE
C - Honey Time - Southworth Audience - May2026 PAUSED
C - Honey Time - Broad Only - May2026 PAUSED
↳ Broad ACTIVE
C - Rub - Live at 101 - May2026 PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
C - Blue Sun Lava Lamp - Pango MV - May2026 PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
C - Pango's Down - BOF - Mar2026 PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
C - Pango's Down - Retargeting - Mar2026 PAUSED
↳ 75% Window Viewers ACTIVE
C - Vacation Rental - Window No Lyrics PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
↳ Music People PAUSED
↳ Broad PAUSED
C - Vacation Rental - Window Lyrics PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
↳ Music People PAUSED
↳ Broad PAUSED
C - Honey Time - No Lyrics Test PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
↳ Broad PAUSED
↳ Music People PAUSED
C - Vacation Rental - ND - Lyrics Testing PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
TOF-VideoViews-WindowClip-Jan2026-v2 PAUSED
↳ Tier1-Broad-18-65 ACTIVE
C - Vacation Rental - ND PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE
C - Easy - Field Testing PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE
C - Easy - Cassette Testing PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE
C - Easy - North Dakota Testing - 2 PAUSED
↳ Broad ACTIVE
C - Easy - North Dakota Testing PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
C - Honey Time - Park Clips Testing PAUSED
↳ Music People ACTIVE
C - Honey Time - Purg Creative Testing 2 PAUSED
↳ Broad ACTIVE
C - Honey Time - Purg Creative Testing PAUSED
↳ Broad ACTIVE
C - Honey Time - Window Clip Testing PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE
C - Honey Time Studio Clip - Audience Testing (c… PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE
C - Honey Time Studio Clip - Audience Testing (c… PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE

Last 30 Days

Campaign / Ad Set Status Spend CPR CTR Frequency Reach Impressions Results
C - Honey Time - Engagement Test - May2026 ACTIVE $658.96 $0.51 2.12% 1.50 77,700 116,475 1,293
↳ Music People ACTIVE $449.55 $0.52 2.11% 1.36 58,342 79,338 869
↳ Broad ACTIVE $209.41 $0.49 2.13% 1.25 29,606 37,137 424
C - Pango's Down - May2026 PAUSED $93.89 $1.05 1.62% 1.54 5,775 8,866 89
↳ Music People ACTIVE $35.31 $1.07 1.83% 1.32 2,288 3,010 33
↳ Broad ACTIVE $58.58 $1.05 1.52% 1.36 4,291 5,856 56
C - Honey Time - Audience Test (Southworth Folk+… PAUSED $77.94 $0.59 1.89% 1.19 10,339 12,322 132
↳ Southworth Folk Streaming ACTIVE $77.94 $0.59 1.89% 1.19 10,339 12,322 132
C - Rub - Live at 101 - May2026 PAUSED $70.34 $1.56 3.56% 1.19 3,911 4,665 45
↳ Music People ACTIVE $37.65 $1.25 3.98% 1.17 2,092 2,439 30
↳ Broad ACTIVE $32.69 $2.18 3.10% 1.11 2,007 2,226 15
C - Honey Time - Window Clip Testing PAUSED $66.06 $0.67 2.92% 1.09 7,043 7,701 98
↳ Broad ACTIVE $55.66 $0.64 2.89% 1.08 6,391 6,910 87
↳ Music People ACTIVE $10.40 $0.95 3.16% 1.01 786 791 11
C - Honey Time - Broad Only - May2026 PAUSED $22.79 $0.76 1.64% 1.02 3,172 3,240 30
↳ Broad ACTIVE $22.79 $0.76 1.64% 1.02 3,172 3,240 30
C - Blue Sun Lava Lamp - Pango MV - May2026 PAUSED $19.25 $2.14 3.22% 1.11 1,617 1,801 9
↳ Music People ACTIVE $12.10 $2.02 3.37% 1.07 1,028 1,097 6
↳ Broad ACTIVE $7.15 $2.38 2.98% 1.03 682 704 3
C - Go Down Easy - May2026 ACTIVE $8.39 $0.70 2.74% 1.03 953 985 12
↳ Music People ACTIVE $6.56 $0.55 3.29% 1.03 706 730 12
↳ Broad ACTIVE $1.83 1.18% 1.04 246 255 0
C - Honey Time - Southworth Audience - May2026 PAUSED
C - Pango's Down - BOF - Mar2026 PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
C - Pango's Down - Retargeting - Mar2026 PAUSED
↳ 75% Window Viewers ACTIVE
C - Vacation Rental - Window No Lyrics PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
↳ Music People PAUSED
↳ Broad PAUSED
C - Vacation Rental - Window Lyrics PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
↳ Music People PAUSED
↳ Broad PAUSED
C - Honey Time - No Lyrics Test PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
↳ Broad PAUSED
↳ Music People PAUSED
C - Vacation Rental - ND - Lyrics Testing PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
TOF-VideoViews-WindowClip-Jan2026-v2 PAUSED
↳ Tier1-Broad-18-65 ACTIVE
C - Vacation Rental - ND PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE
C - Easy - Field Testing PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE
C - Easy - Cassette Testing PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE
C - Easy - North Dakota Testing - 2 PAUSED
↳ Broad ACTIVE
C - Easy - North Dakota Testing PAUSED
↳ Music People ACTIVE
↳ Broad ACTIVE
C - Honey Time - Park Clips Testing PAUSED
↳ Music People ACTIVE
C - Honey Time - Purg Creative Testing 2 PAUSED
↳ Broad ACTIVE
C - Honey Time - Purg Creative Testing PAUSED
↳ Broad ACTIVE
C - Honey Time Studio Clip - Audience Testing (c… PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE
C - Honey Time Studio Clip - Audience Testing (c… PAUSED
↳ Broad ACTIVE
↳ Music People ACTIVE

Campaign CPR Trends

C - Honey Time - Engagement Test - May2026
$674.19 total · 20d active
C - Honey Time - No Lyrics Test
$158.72 total · 15d active
C - Honey Time - Window Clip Testing
$146.58 total · 14d active
C - Vacation Rental - ND
$127.18 total · 12d active
C - Vacation Rental - Window No Lyrics
$117.56 total · 12d active
C - Pango's Down - May2026
$93.89 total · 10d active
C - Vacation Rental - Window Lyrics
$80.05 total · 8d active
C - Honey Time - Audience Test (Southworth Folk+Stre…
$77.94 total · 6d active

Dashed lines: $0.50 good · $0.80 bad. Bars = daily spend.

No Spotify data yet. Run scripts/pull-spotify.py to populate.

No track data yet.

Spotify for Artists (2024-01-01 – 2026-05-18)

Streams
29.6K
total in export
Listeners
20.4K
unique in export
Saves
2.7K
library adds
Playlist Adds
2.5K
added to playlists
Save rate: 9.1% · saves ÷ streams — benchmark ~3–8% is healthy

Ad Spend vs Streams — does spend drive streams?

Ad Spend vs Save Rate — does more spend hurt quality?

Save Rate — listener quality signal

Streams per Listener — engagement depth

Monthly Listeners

Super Listeners

Followers

Super Listener Ratio (SL / Monthly Listeners)

Daily Streams, Saves & Playlist Adds (7d avg)

Playlist Adds (7d avg)